The Marketing Agent finds the customers who are already looking and stays with them until they’re ready. The Fulfilment Agent, if you want it, takes them the last mile to a completed application. What either one learns goes back into the next customer.
Your always-on demand and nurture engine.
Every month, more than 2 million Nigerians search for loans, savings, insurance and pensions (Maxella research). Most of them never reach an institution, because nobody is there when they look, and nobody follows up when they leave. The Marketing Agent is there for both.
It brings in customers who are already searching instead of buying attention from people who aren’t. It follows up at the moment interest moves, which no team has the hours to do. And because it remembers, every customer costs less to win than the last.
From finding the demand to handing over a qualified customer. Each step feeds the next, and every outcome makes the following one sharper.
Content built on what people actually search for, in their words, published to your site. From day one, your products are also listed on nairaCompare and maxella.ng, so demand arrives while your own search presence builds.
Search, website, app, CRM, email, branch. Five records in five systems become one customer with one picture of their intent.
A rate checked twice. A calculator reopened. A policy near renewal. The follow-up fires on the signal, not on a campaign calendar.
Suitability and affordability gates you define. A decision log on every recommendation. Your compliance team reviews the logic before anything goes live, which is why Legal says yes.
To your sales team through the CRM you already run, or to the Fulfilment Agent. Applications, declines and drop-offs come back and sharpen the next recommendation.
A content package is a keyword-targeted, publish-ready article, produced to your brand and editorial guidelines.
Plus a monthly performance review and dedicated support. Licensed imagery is sourced separately; advanced SEO is quoted separately.
The last mile, if you want it.
A qualified customer is not a sale. Between “I’m interested” and “application complete” sit a form, a KYC check and a payment. That stretch is where institutions lose people.
It stays with the customer through that stretch, on your rails, so your team receives a paid application instead of a lead to chase.
Every stop runs on your systems, under your rules. The Agent only carries the customer between them.
Consent built in, purpose-specific, auditable, revocable. Your compliance team signs off before anything goes live.